Tone of voice . It may be light-heart where possible, but be clear and unambiguous where necessary (after all, you are the government);
Dynamic role perception . Sometimes you are in charge, sometimes the initiative may lie elsewhere in oman phone number library the community, sometimes you join in, sometimes you facilitate as a municipality: be continuously aware of your role in each initiative and adjust your communication accordingly;
Dosing . Fe regularly but do not overfe;
Impulse for short-term success, embding for long-term connection . As the examples show, the number of likes can be influenc well. It requires more knowlge and organization to keep the conversation going at that level!
All achievements in view
Even though 78 percent of municipalities have a Facebook page in the summer of 2014, they appear to be mainly instruments australia database directory of the Roeptoeter department . A lot of broadcasting, little appealing content, low reach and hardly any interaction. This summer, together with David Kok of Social Mia Meetlat, we will how to adjust mouse dpi? map out the performance and potential of Facebook per municipality. We will present the results in September here at Frankwatching.Paid content and reach