Paid content on Facebook offers municipalities the opportunity to get in touch with many more citizens. Reach and interaction, straight off the shelf. And that is more accessible, cheaper and better suit to specific target groups than the classic communication tools. How does it work and what does it yield?
Municipalities now have the opportunity to close the gap
Last year we develop a growth model for online mia for municipalities . the axes of netherlands phone number libraryinteraction and participation, the municipality is on its way to an interactive, facilitating role in communities. The municipality’s position of trust as a collaboration partner is crucial in this. That starts with getting in touch, being and staying in touch with citizens, neighborhoods, stakeholders and companies.
With paid content, you as a municipality can reach more people to tell your story. This allows designed for the highest level you to work on your position of trust, which is so badly ne in participation processes and the self-reliant society. In short: working on trust through interaction. This has never been so easy and cheap to achieve. Of course, not all citizens, neighborhoods, stakeholders and companies are on Facebook. But a large part is!That puzzle taught
Example: the municipality of e
Early 2015, the municipality of e, a municipality with more than 100,000 inhabitants, organiz a australia database directory brainstorming evening about the upcoming budget cuts. The municipality sent 3,000 invitations by letter to residents with instructions on how to register. Up until two weeks before the evening, there were only thirty registrations. The evening almost had to be cancel because of that.