Affiliate contests in social networks are an effective tool for attracting new and engaging existing subscribers. They reduce the cost of a subscriber by exchanging audiences and Light photos with accent reducing the cost of the prize fund. How to find a partner to hold a joint drawing? Let’s consider the example of the O’KEY hypermarket chain.
1. Preparation of a commercial proposal for cooperation
Already at the first stage, it is important to realize that the choice of a partner is mutual: it is necessary to prepare a high-quality proposal for cooperation. We recommend creating a presentation that will clearly show the following characteristics of your community’s audience and its activity: the gender and age structure of subscribers, the average advertising reach and engagement of contest posts, as well as the geography of the target audience. In addition, it is important to specify the requirements for partners, provide examples of successful contests with other brands and offer contacts for communication in case of interest.
Apart from this, it is necessary to prepare all the necessary materials for provision to partners, for example:
1. Description of the competition mechanics and its rules;
2. Technical requirements for illustrating the competition post;
Example Light photos with accent
Technical requirements
- Format 1080×1080, the layout has the inscription “Competition”;
- Circe font;
- Use of standardized 2-color plates: red or green (from the provided files). The plate can be moved up or down, to the right or to the left depending on the layout. Scaling is not allowed;
- The placement of the style-forming element OK is permitted only in one size and in one placement location;
- The location of the partner’s logo is acceptable. The partnerburkina faso business email list ‘s logo is aligned with the letter “c” in the word “competition”;
- IMPORTANT! If the partner plans to place a contest post on their account, they must use a template with the OK logo block;
- If a partner reposts to himself, then a second layout is not required.
Compositional requirements Light photos with accent
- Light photos with accent elements of red and green colors;
- Frontal photos;
- Composite photos from above;
- Naturalistic image photos;
- Interior photos, table setting, people;
- The background is light, mainly natural texture: stone/wood/concrete;
- The depiction of alcohol in bottles and glasses on posts is unacceptable;
- The layout should contain no more than 20% text.
3. Examples of advertising texts for social networks.
2. Analysis of the target audience Light photos with accent
Before organizing an activity, you need to predict what your target audience is interested in . Let’s take as an example a large retailer with a large number of competitions – O’KEY hypermarkets.
After analyzing the community subscribers, we defining the problem or need of the target found out that most of them are solvent young women, whose top interests, in addition to food products, include: perfumes and cosmetics, household goods, clothing and footwear, healthy lifestyle, etc. Companies from these areas will be our potential partners in the competitions !
But we should not forget that we were looking for partners for a hypermarket chain that covers all of these needs of the target audience. Accordingly, so that the audience does not flow to indirect competitors, we could work with suppliers whose products are already on store shelves.
3. Direct search for a partner Light photos with accent
The interests of your audience are clear. jiangxi mobile phone number list Where can you find partner companies?
- It’s trivial to use a search site to find the “top” brands in target niches;
- We open the social network we need and see which of the found companies are actively running communities;
- We write directly to the communities’ PMs and offer them cooperation.