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For example, you can study which platforms your competitors are most active on, which audiences they work with more often, and how much they invest in different promotion methods.
Additionally, to gain a deeper understanding of the Understanding the trends advertising market, you can conduct A/B testing, monitor feedback, apply end-to-end analytics, and use other marketing techniques.
How Pulse click.ru helps in analyzing the advertising marketUnderstanding the trends
Advertising market analysis platforms allow you to track competitors, evaluate key channels, manage budgets and identify trends. The free Pulse module from click.ru helps analyze CPA, CPM, CTR, CR and other statistics broken down by geography, topics and advertising sources. This allows businesses to perform the following tasks:
- plan your advertising budget more accurately. When testing eritrea business email list new topics, companies often lack detailed analysis of advertising effectiveness. For example, metrics like CPA or average check are either not shown at all or are only available on expensive analytical platforms. Pulse offers advanced statistics on advertising campaigns absolutely free;
- analyze competitors and niches. Understanding the trends For a successful marketing strategy, it is important to track average metrics for campaigns in your niche. Thus, the indicator of successful purchases will help to establish optimal CPA and potentially favorable areas for sales. At the same time, in Pulse, competitor data is completely anonymous, so it is completely legal to monitor their activity;
- control advertising agencies. Contractors can distort advertising spending statistics either by mistake or to suit their own financial interests. Using the Pulse module , you can compare in a couple of clicks how much real metrics and budgets differ from the reporting of partner agencies;
- monitor the dynamics of advertising campaigns. “Pulse” allows you to analyze changes in CR, CPM, CTR and other important indicators over long periods. You lack of professionals who know the technologies can also track monthly trends here – this will help you more accurately predict advertising behavior in the future;
- view data from both the old and new VK account. The emergence of the new VK account has changed the platform’s reporting procedure and affected many advertising indicators. In Pulse, you can work with both versions of the VK account and choose the best options for placing ads.
In addition, the Pulse module helps to set up Yandex Direct and analyze competitors’ activity by key goals, retargeting or auto strategies – all in the context of a separate region or topic.
Conclusion Understanding the trends
Understanding the trends and tendencies of the advertising market is an important element of an effective and predictable business strategy. Quickly responding to updates in marketing tools, audience preferences or advertising platforms helps brands not only retain the attention mobile lead of customers, but also significantly outpace competitors.
At the same time, there is little data on the real state of the advertising market in the public domain – so it is best to take this information from specialized services. Such platforms will show the average conversion for a specific topic, identify platforms with the cheapest clicks, and also analyze competitors’ activity in detail and help plan your advertising budget.