As for our example, we collected 5044 key phrases using automatic selection. Of course, there will still be cleaning, but it’s a good start.
In addition to automatic word selection, the PromoPult We go through the list of system has a manual selector. This is a universal tool that is suitable for any site – even one that is still in the design stage.
Manual selection and expansion of semantics We go through the list of
The manual selector is located under the table with the results of the automatic selection. The scheme of work is simple: add keywords, choose one of five ways to deepen/expand the semantics and get a list of keys. The semantics is collected based on the Yandex Wordstat database.
So, we need keywords. One option is to add them to the manual picker from the auto-selection results. To do this, check the necessary words and click on the arrow to the left of the word. In the drop-down menu, select “Add to keywords for expansion”.
But we will go the other way: we will add the product names to the supporting ones – in this case, the most popular bouquets that are available in our store. We get a list of five supporting keys:
Now we expand the list of reference keys
To do this, click “Show associations”. The system We go through the list of collects phrases from the right column of Wordstat based on reference ones.
We go through the list of associations and add high- and mid-frequency relevant phrases to the keywords (to do this, click on the arrow to the left of the key). We add new keywords to the list – now there are not 5, but 11.
Important! If you have a wide range of products and a lot of key guam business email list phrases, it is better to split them into groups of 20-30 pieces and parse the keys in several passes. This way you will not overload the system and speed up the process.
After forming the list of key phrases, click “What was searched with words”. The system collects keys from the left column of Wordstat.
Based on 11 key phrases, we got 642. Each key We go through the list of
phrase corresponds to a group of nested queries. We go through the list and add groups of phrases to the key phrases. If we see non-target queries, we delete them.
Please note that deleted phrases and phrase groups are included in the minus-words list. These phrases will not be offered when the core is further expanded. The minus – words list is available in the settings. We recommend editing it. For example, if the phrase “rose bouquet at home” is included in the list, it is better to leave only “at home” – this way you will exclude all phrases with the inclusion of a non-target region.
You can repeat the selection of associations with further how to make a quality gap diagram We go through the list of deepening of semantics several times until you have collected a sufficient number of keys.
We add the keys collected using a manual selector to the promotion for clustering.
More semantic extension tools
In addition to the considered methods of expanding semantics, there are additional ones. They are available in the professional mode. Also in this mode, traffic forecast by keys and data on geo-dependence are added.
Additional ways to expand semantics:
- “AUTO”. Keys are collected based on the internal mobile lead semantics of the site. Key phrases are not needed for use. If your site is already filled with content, collect key queries using the AUTO function, and then go deeper and expand in other ways. If the site is not filled with content (or there is little of it), then this method does not work.