You take the time to write great content. It’s perfect. So, you publish it. However, no matter how perfect your content is, if no one sees it, it won’t matter. That’s why measuring reach is paramount.
These two metrics are important to consider:
Total Reach: social media The Total Reach indicator shows you how many unique bulk sms poland users have seen your content. Having a broad reach is crucial for improving your brand awareness; many potential consumers may not be in your initial target group and, therefore, have never heard of your brand or message.
Total impressions: Impressions are the number of times your page’s content is displayed. Increasing impressions leads to a growing community and increased engagement .
Community Growth
Once you know how many people are familiar with your brand or message, it’s time make sure your blog is optimized for mobile devices to see if they want to join your community by clicking the “Follow” or “Like” button.
Of all the people you’ve reached, how many of them liked your Page or followed your account? The specific metrics used to quantify your audience growth are:
New Followers/New Subscribers: Depending on the platform, the name of the metric may vary. What you want to measure here is how many new followers or subscribers you’ve gained over a given period of time. You can then quantify what types of posts or ads are attracting the most people, or whether a specific campaign has convinced new fans to click that button.
Page Likes / Total Followers / Total Subscribers: To keep the big picture in mind, you should also track the total number of likes or followers you have. It provides context for your growth and represents your potential reach, engagement, and customers. Measure this metric alongside concrete actions to understand the impact of these actions on your community.
You can measure your audience growth with a rate or an actual number. We suggest using both for this social media KPI.
Analyzing your audience growth allows you to see if you’ve reached the right audience with the right content.
If not, it might be a good idea to review your social media strategy to find ways to gain more followers.
However, remember that community growth means nothing without community engagement.
It’s important to social media rack these numbers, of course, but without actionable metrics to correlate them, the number of likes and followers is just a vanity metric, meaning that on its own, those numbers are nothing more than a consolation.
To turn the number of likes into an actionable number, you could, for example, see if there was an increase in the number of page likes at the same time as a change in content distribution, and see if that shows up in your conversion rate.
“Analyzing your audience growth allows you to see if you’ve reached the right be numbers audience with the right content.”
Engagement Rate
As we social media said before, size isn’t always what matters when it comes to your community. You need to build a community, yes, but you also need to maintain it. To do this, you need to engage with your fans.
Engagement rate is one of the most important social media marketing KPIs, as it allows you to measure how people interact with a particular post or your entire page.
It shows how many people are actively connecting with your brand, allowing you to build relationships with your fans.