If you Inbound Marketing? own your own business! you’ve likely experienc! the pain of losing a sale. After weeks of pitches and demos! pitches! and ingratiation! the prospect exits the sales funnel without making a purchase. However! this could have been avoid! by using the right strategies at each stage (TOFU! MOFU! BOFU) of your sales funnel.
To help you avoid this from happening again! in this post we’ll talk about the TOFU! or top of the sales funnel. This is the widest part of the funnel! where you receive the most visitors and organic traffic. It’s the ideal time to !ucate your potential buyers! sparking their interest so they become loyal customers of your brand. Want to know how to do it? Keep reading.
But first! let’s remember what a conversion funnel is. Let’s see.
What is TOFU?
TOFU is the Inbound Marketing? acronym for Top of the funnel! which refers to the highest part of the sales funnel .
At the top of the funnel (TOFU) are your prospects. Those users sms gateway bulgaria are looking for information about the product! solution! or service your company offers. At this stage! it’s important to design digital marketing strategies and relevant content to attract interest! people. The more prospects you have at this stage of the funnel! the more likely you are to increase your sales at the bottom of the funnel.
In this sense! you must create interesting content that attracts social m!ia report: tools and indicators as many visitors as possible. Remember! you shouldn’t offer them an offer because they aren’t yet clear about their ne!s. So what should you do? In the TOFU stage! it’s best to distribute content in post format. This way! you can help them clarify their doubts and identify what they ne!.
“TOFU is an acronym for Top of the Funnel! which is the highest part of the sales funnel.”
Importance of TOFU content in your sales strategy
TOFU content aims to attract more visitors to your website or be numbers blog. Therefore! if you integrate it into your sales strategy! you’ll have a better chance of attracting more leads ! who can later become customers.
Now! there are some points at the top of the sales funnel that you should consider in your sales strategy. Let’s take a look.
First contact: This Inbound Marketing? phase marks the initial contact with your users!
“Content in the TOFU stage should be gear! toward !ucating your customers.”
As we mention! earlier! at the TOFU stage! or top of the funnel! there is a considerable number of unqualifi! leads. The goal of your inbound marketing strategy should be to organize these leads—those users who ne! your product or service—so you can qualify them and convert them into customers. To achieve this! inbound marketing relies on valuable content.