Intreza appears to be one of the exceptions when we look at the platforms on which the most is said about fashion retailers. The dominance of Twitter and Facebook that we already saw with Zalando and Hunkemöller is exemplary for fashion retailers in general. Twitter accounts for 44 percent of all messages, Facebook for another 24 percent. Think for yourself how many of the messages that appear on your timeline actually get your full attention. In my case, that is only a small part. The competition on the average timeline is cutthroat. Then your friends and that article with the most spectacular title quickly take precedence. Intreza distinguishes itself in this area by doing a lot with Instagram.
We also see a different strategy at shared number two Kleertjes.com
The webshop Kleertjes.com sells clothes for babies and young children. Kleertjes.com also searches united states of america phone number library for mothers via Twitter and Facebook, but focuses mainly on Pinterest. This photo platform now has 1.6 million Dutch users. No less than 84 percent of those users are women, and most of those women are in the age group 20-39 years. Ideal for a site that sells baby and children’s clothes.
Present on forums
But it can be even more specific. Of all messages on Kleertjes.com, 14 percent comes from forums. These appear to be forums such as Zwangerschapspagina Forum, where (expectant) mothers can go to share all the joys and sorrows surrounding pregnancy and parenting with each other. For Kleertjes.com, this is the perfect place to reach the target group.
The best fit for your target group
that the fashionista will love you? Is there a universal success formula that will china numbersmake all fashionistas fans of your brand for life? The life of the owner of a fashion retailer would be a lot easier, but unfortunately it is not that easy. Zalando focuses on the masses and plays on what is journalistic style? the convenience of online shopping, while Kleertjes.com can come into direct contact with the target group via forums. Hunkemöller is successful with a strong social media strategy, Intreza makes clever use of Instagram. The key to success is a positioning that matches your target group.
Back to the beginning
‘ Police very busy with their own image on social media ‘, it seems like the innocent title of a news article, but nothing could be further from the truth. “I’ve been working on social media for 5 years, so it’s almost an insult that they’re only picking this up now”. In front of me on stage is Arnoud Grootenboer, father, police officer, but above all a Twitterer from the very beginning.