Law 1. ‘Inevitable’ is that a lot of people use Google when they search for something. A good position on the SERP of Google makes it almost inevitable that there will be a reference to the website, where a ‘coincidental’ meeting between visitor and company will then take place. Seen in this light, SEO is a must, and sometimes also SEA to realize customer meetings.
Law 2. The law of selection, ties in with the basic marketing principle of target group segmentation. In this online era in which almost all actions are measurable, purchasing behavior can be followed accurately.
coolblue mailThe email from Coolblue, from whom I ordered cartridges six weeks ago, asking whether my stock is ‘not quite finished’, is the result of accurate selection. A new order for cartridges is then less coincidental.
A , reference can be made to a subscription structure, or even an offer for a new printer.
Law 3. The idea of ’sufficiently large numbers’ for coincidence to occur leads to the rules of mass communication; a banner on Nu.nl, commercials around popular programs and the annoying spam mails. Many see it, few react. But knowing that this is about a reach of per milles, it will be successful.
Amazon dynamic pricing
Best Buy closely follows Amazon’s price changes
Law 4. ‘A change in circumstances’, to help chance, is actually a plea to constantly adapt circumstances. ‘Dynamic pricing’ as slovenia phone number library Amazon does, by continuously comparing prices of other providers and responding to that, is an example of this.
Also, continuous refreshing of the homepage is an application of this mathematical law. Just as a recently added positive review can persuade a hesitant visitor to contact the provider. In addition, these changes and adjustments can lead to a different (higher) ranking in Google, which makes a provider more quickly found.
The law of being close enough’
A can be translated as: who does not meet, will never find; who does not move, will meet fewer people. It can be translated into various content marketing activities, blogging and sharing on social media where stories can be found in various places about the provider and the offer to stimulate readers and australia database directory get the brand back in the front line.
The director’s handOne step further: if
From this mathematical ‘improbability principle’, chance seems to be directing and chance encounters with (new) hello bar vs popupsmart: which is better for you? customers are not improbable. Marketing then has the beautiful task of directing these encounters.