At its core, it is all about greed. Sooner or later, misery will follow. It was not such a crazy idea of Paul when he wrote in a letter to a friend of his some 2000 years ago, ‘For the love of money is the root of all evil’. Of course, this can be taken much broader than just the way in which advertising and buying takes place, but it does touch the core here.
Without getting too philosophical, now to the execution. Because that is also where it often goes wrong. First of all, it goes wrong in the amount of advertisements that people get to see. This sometimes goes on endlessly. Wherever you are on the internet, you get to see that advertisement with products that you have viewed. Sometimes multiple times on the same page. Is that really necessary? Secondly, it often goes wrong when you have already bought the product. The advertisements then keep appearing, as if the advertiser wants to sell the product to you twice. Sorry, but I really don’t need two razors.
And then we got the cookie law…
Is the above recognizable? For Dutch politicians this was certainly recognizable. They had to comply with European guidelines in the field of privacy and went even further, because it had to stop with all those annoying banners. And then on June 5, 2012, suddenly there was the cookie law! We peru phone number library had not seen it coming, but the consequences were enormous. For all cookies that websites wanted to place, permission had to be requested. Really everything, except a handful of necessary cookies.cookies_2
The online marketing industry was shaken to its foundations, because the well-intentioned law also had consequences for web analytics cookies, for example.
If you wanted to keep anonymous statistics of your website
A you had to ask permission for this. A big drama for many websites, because almost no one gave permission when you explicitly asked for it. The result was that websites that wanted to adhere to the rules could hardly collect statistics anymore. The targeted improvement of online campaigns caseno email list and the user-friendliness of the website had become impossible as a result.
Exception What’s going wro
Fortunately, Minister Kamp also realized that the cookie law had gone a bit too far and he made different types of ctas and how to use them effectively an exception for web analytics cookies. Still, it was a close call or this would have been the end of web analytics and that is partly due to the aggressive advertisers.