What is e-commerce?

The modern trade market has been dominated by digital tools. More and more people choose to shop online without leaving home. In recent years, this market has grown so much that specialists have created a separate section of digital trade, called e-commerce. What is worth knowing about e-commerce? What are its characteristics and how to conduct e-commerce business to count on success?

When did e-commerce gain so much momentum?

In fact, the digital form of providing commercial phone number database services has been developing in Poland since the 2000s, growing with the popularity of services such as Allegro . However, the real boom in this type of service came with the development of the COVID-19 pandemic. People confined to their homes began to use online trade en masse. Today, the share of e-commerce in total sales already reaches 10 percent.

What is e-commerce?

Let’s start by explaining the concept of write a prospecting email that e-commerce. What is it? In a very simplified way, it can be said that it is electronic commerce. It focuses on the process of making transactions using digital tools. It does not have to apply only to products in digital form. Both the goods themselves and their delivery can also be carried out outside the product network.

E-commerce transactions are increasingly based on digital payment for purchases. It is made via electronic wallets, payment cards, credit cards, BLIK and electronic transfer. However, it is also possible to pay in a traditional form, e.g. by bank transfer or cash on delivery.

What platforms are among the most common in e-commerce?

• Online stores – companies that have brick-and-mortar stores can have their own dedicated store where they offer their own goods. Some companies are giving up brick-and-mortar trading and are focusing solely on e-commerce.
• Auction services – systems that allow transactions to be made through a bidding system. The product is purchased by the person who offers the highest price.
• Advertisement services – e-commerce is used solely to publish advertisements regarding the sale of given goods. There is no possibility of making payments or ordering a shipment there.
• E-commerce platforms – systems such as Allegro, Amazon or eBay that enable sales for various types of businesses. Platforms provide their infrastructure, help in acquiring customers, enable positioning of product subpages, and also have extensive payment and ordering systems.

The benefits of e-commerce from the user and business perspective

What are the advantages of e-commerce? There are many, both from the perspective of the user and the company that decides to trade on the Internet.

• The user can shop without leaving home, without any activity.
• E-commerce platforms operate 24/7 . There are no limits.
• The range of possibilities of purchased products is much wider . You do not have to limit yourself, for example, to stores in the area or town of residence.
• A company can access a wider customer base by selling more products.
• E-commerce gives you the opportunity to use modern forms of advertising such as SEO, Google Ads and promotion through social media, etc.
• Using e-commerce capabilities reduces business costs (e.g. no need to rent retail space).