Conduct a link audit
A healthy link profile is what separates short-lived blogs from websites that stay at the top of search results for years 6 ways to use backlinks for faster, better results.
Having a strong list of backlinks is one betting database thing. Keeping it up to date is another.
To ensure that your backlinks are not removed or lose their power without your knowledge, you need to conduct link audits.
A link audit is simply monitoring your backlinks. Since it’s impossible to track hundreds or thousands of links daily, I rely on online tools to do it for me.
My favorite tool for this purpose is SEOptimer, which I also use to track keyword rankings.
In addition to monitoring your own backlinks, you can also check what your competitors are doing in terms of link building.
You can go directly to the SEOptimer dashboard to check your competitors’ backlinks. You’ll even receive instant email notifications whenever a competitor makes a significant change.
This feature gives you the opportunity to find weak points and outperform your competition by either replicating the links or getting backlinks from better sources.
2. Reject spammy links
You don’t want to throw away your hard work just because a sneaky competitor is sabotaging your links.
Negative SEO refers to the use of link schemes prohibited by Google to intentionally demote pages. It’s unethical, but that doesn’t stop some people from using it against their competitors.
If you don’t remove these spammy and low-quality links from your link profile, they will continue to drag your site down.
Google warns that sending disavow reports should be a last resort. For best results, bad backlinks should be manually removed and only those that cannot be removed should be disavowed.
3. Work with the right people
Link building can test the patience of even the most ambitious people.
It takes time to build relationships, develop content, and send outreach emails. If you’re not thinking long-term, SEO may not be the best marketing strategy for you.
The impact of a poorly planned link building campaign is much more serious for large companies that work with SEO agencies.
It can take up to four months just to find a link building agency, and several more months to a year to implement link building strategies and wait for them to take effect.
In other words, working with burkina faso business directory the wrong people—whether it’s an agency or an in-house link builder—will not only drain your budget but also increase the time before your backlinks impact rankings.
Do your due diligence when looking for an agency and make sure you prioritize realistic timelines over false promises.