You’ve just identified a whole host of bad backlinks flooding your website How to identify bad backlinks that are hurting your ranking.
An army of the walking dead—dead redirects, that is—at your doorstep.
They are there to bite, scratch and eat your side alive.
Bad backlinks, whether created innocently or with the intention of destroying your SEO , can be really bad news.
At this point, all SEOs know that high-quality backlinks are important for their websites.
But some are unaware of the danger of bad backlinks. There are several types of bad backlinks that can destroy SEO metrics, destroy SERP rankings, and even bring Google’s wrath upon you.
These can be links from spammy domains, private blog networks, low-quality online directories, and so on.
You spend countless hours and dollars on your SEO link building campaigns. You don’t want to end up with a handful of bad backlinks—and radio silence from the big dogs with high domain authority where you wanted to place your backlinks.
How to identify bad backlinks
SEOptimer is an SEO platform that brings bc database taiwan together everything you need to know about your backlink profile and key SEO metrics. You can use it to monitor organic traffic, spy on competitor backlinks, check your rankings for specific keywords, and more.
The best way to find your bad links is to use the Backlink Research tool in SEOptimer.
Connect your domain to the tool and navigate to the “Backlinks” tab.
Here you can see a list of links pointing to your domain.
Once you have your list of backlinks, you should review your links and check if they meet these criteria:
Low Domain and Page Strength — This value is used to predict the ranking worth of a website based on its backlink profile.
Unindexed website — This indicates that the website is not currently indexed by Google, which could indicate low quality.
High number of external links —
A high number of external links could indicate a low-quality web directory, sitewide footer links, or spam comments.
Too general — The website linking to your site covers a wide range of topics rather than focusing on a handful of topics in which they are experts.
TLD and referring country — Links from foreign or non-English speaking countries make no sense if your website is based in an English-speaking country, so these links are worthless and may be spam.
Unnatural anchor text — Finally, stages of the classical project unnatural anchor text disrupts the balance of anchor text diversity in your backlink profile. Good anchor text includes your brand name, a bare URL, and partial keyword matches.
Performing a manual review of bad backlinks
Before you clean your backlink profile clean email of these links, it’s advisable to manually review each linking page. After all, it’s quite possible that backlinks trigger warnings even though they have SEO value.
The key here is to review the linking page’s content . If it offers little to no value or simply seems shady, then you’ve found a bad backlink.
For example, if you look at the page below, it has a high number of external links on the page:
However, by checking the actual content, you can verify that it is a legitimate post that is not only valuable but also relevant in your marketing niche.