Identify and evaluate the social media platforms where your target audience is most frequently found and that align with your marketing goals Complete social profiles.
To increase your reach, leverage the leading social media platforms for lawyers, including LinkedIn, Twitter, and Facebook. You should primarily focus on platforms where you can connect with potential clients, engage with industry peers, and share valuable legal insights.
Make sure your contact information on your social media accounts is up-to-date and clearly displayed. And don’t forget to include your firm’s NAP and website URL so clients can easily reach you.
Create a compelling and concise biography that highlights your expertise, legal experience, and notable achievements.
Use keywords related to your areas of expertise to improve visibility in search results and tailor your bio to each platform while maintaining a consistent professional brand across all social profiles.
To engage with your audience, regularly share relevant and valuable content related to your areas of expertise. This could include legal updates, articles, blog posts, industry insights, or commentary on legal matters. Consistent and meaningful content demonstrates your knowledge and positions you as an authority in your field.
For example, the Wilshire law firm in Los Angeles has synchronized all of its social profiles and all link back to its main website.
Here is her Facebook profile:
They also have an optimized LinkedIn bc database philippines page that includes a link to their main website:
And here is her Twitter profile:
Like the Wilshire Law Firm, you should what you get for free create social media profiles for your firm and add a link to your website from each channel.
Write guest posts for lawyers
Guest posting is one of the best link building strategies for lawyers.
Start by using search engines like Google or Bing. Enter search terms like ” attorney guest posts ,” ” write for us + attorney ,” ” guest posting opportunities for attorneys, ” or similar variations.
Search for popular legal blogs, publications, and websites that cover topics related to law, legal advice, or specific areas of law.
Many of these sites have guidelines for guest posts or submission pages. Create a list of potential sites that accept guest posts.
Carefully review the guest posting guidelines provided by each target website or blog. Pay particular attention to their content requirements, word count, formatting guidelines, and any specific topics they’re interested in.
Then write a well-researched, engaging, and original guest post that offers readers added value.
In your guest post, you should include a concise author bio that highlights your expertise, experience, and contact information.
Most importantly, include a link clean email to your firm’s website or relevant pages within your bio. Make sure the links are natural and relevant to the guest post’s content.
Here is an example of a legal guest post with a backlink in the author bio: