You and your team can’t do everything together—blogging, social media marketing, content writing, research, interviewing, finding new platforms for guest posts, and writing them Develop a process.
Give each asset its own place in the schedule and develop a process , not just an editorial calendar.
You need to find the right process for you and your team to create the content and promote the posts.
Communication with your writing team is essential to making this process possible.
Nicole Maul, social media manager at Fresno-based JP Marketing , recommends becoming a “ cheerleader for your contributors ” and supporting them as people so that “ content will soon flow smoothly through the pipeline. ”
Maul also shares, “We’ve created a pseudo-editorial calendar that keeps our contributors on a five-week cycle. This routine keeps writers aware of their deadlines and helps them understand that they’re an important part of the blog.”
So, no one knows your target audience and your blog’s mission better than you, so share this know-how with bloggers so they can reach their full potential as content creators.
8. Market every single piece of content
And by that, I also mean those old posts viber database that you haven’t marketed thoroughly in the past. It’s time to update them, if necessary, and market them again.
What you never want is an outdated post on your blog.
Make sure that all posts ever published on the blog you manage remain marketable and relevant to the audience.
For example, if you have reviewed a plugin in the past, now is the time to update that review and bring it up to date.
If you use WordPress, you can use a social scheduling plugin to automate sharing your post across multiple platforms.
Nicole Maul adds that ” Another great way to share your posts is through your e-newsletter. If you have an engaged email list, then you should definitely share your content with them. If you have evergreen content, blog posts can be used more than once across your various channels, whether that’s for email campaigns, social media, or training and development. ”
Blog management in practice: The 5-point checklist
I know this guide is pretty long for an “essential” whatsapp ai agents: democratizing business automation for everyonedocument, but I promised to make your life a little easier, so here’s a 5-point checklist to get you on the right track right away (seriously.
Copy and paste this into your note-taking app for quick reference):
- On the first day of each month, grab your content calendar and plan your blog posts for the next 30 days.
- If you have a writing team, hold a conversation and distribute blog topics among the team members.
- Quality over quantity—focus on betting email list publishing fewer posts this month, but make sure they’re high-quality.
- Make at least one of this month’s posts an interview article featuring an outside contributor or expert.
- Market the content on various social platforms and via email newsletters.