You’ve worked your way through these link building email pitch templates, but you want do something that really makes you stand outout of your link building cover letters.
Especially if you want to stand out from the 270 billion email messages sent every day .
(And you thought you got a lot, right?)
Use these five tips to get the most out of your link-building email outreach . They’ll make your emails stand out—and, more importantly, earn those coveted backlinks.
1. Address the person by name
Did you know that personalized email twitter database messages can help increase the effectiveness of your link-building efforts? In fact, personalizing your emails has been found to improve click-through rates by an average of 14% and conversion rates by 10% .
By not including the person’s name in your email, they might hit the “delete” button faster than they open your message.
Or worse, don’t open it at all.
Avoid this by always addressing the person by their name. Forget the “Dear Sir” and “To the Blog Editor”—stick to a simple “Hello,” followed by their name.
But what if you don’t know her name?
That’s no excuse! Even if the email address you’re writing to is a generic [email protected] address, you can still find the person behind it.
Here’s how:
1. Search for the company/blog on LinkedIn
2. Click on “View all employees on LinkedIn”
3. Look for the “content marketing manager,” “blog editor,” or “marketing manager”—these are the people most likely behind the blog.
4. Use Find That Email to find their what is a master in marketing? company email address. (Only do this if there’s no email address listed on the main contact page, or if you want to contact the person who wrote a specific piece—like the broken link method.)
5. Use this email address and name to open your message.
Boom! You’re now at James Bond spy level after this Name Hunt 101.
2. Introduce yourself properly
After you’ve emailed your link building request to a real person, it’s time to introduce yourself.
This part is so important because it fulfills one main task: building trust .
Let’s face it: It’s unlikely you’re going to link to a nameless, faceless person on the internet just because they asked for it, right? The people you’re targeting are no different; they want to know you ‘re trustworthy before they give you a backlink .
So use this as an opportunity to tell the person about yourself. On a basic level, include:
- Your name
- Your job title or who you work for
…but you could also spice up your outreach email with fun, unique facts about yourself.
I like to add something like this:
“I’m Elise, a freelance B2B content writer from Manchester, UK. (Yes, that means I drink too much tea.)”
Simple, to the point, and fun; that’s all you need.
3. Use a company email address
Once trust has been established, it’s wise to use a professional company email address for link building outreach .
Many spam link creators use Gmail addresses in the format [email protected] , which can be recognized from miles away – and are likely blocked by spam filters , which kind of defeats the purpose.
Instead, use a professional company email address like [email protected] .
This way you prove that you are from a trusted brand and will not ask for random backlinks to junk websites.
Remember: Website owners don’t want links to spammy websites —it could ruin their reputation. Google rewards relevant and high-quality websites with higher rankings, and it could harm their site by linking to one that doesn’t meet its requirements.
You want to link to high-quality ones, like the one associated with your company email address!
4. Research the website you are emailing
Earlier I mentioned that it’s a great way to warm up the website owner with an ego boost for your outreach email.
You could take this a step further by doing research on the company, blog, or brand you are emailing.
Do you have:
- Been mentioned in the news?
- Recently launched a new product or service?
- Announced a new feature on your website?
Whatever you can find, include it in your email.
If you can prove that you’ve spent time researching their business, they’ll spend more time checking your email. This gives you more time to convince them to provide a backlink.
Admittedly, it requires a little more effort – but it also brings much more success!
5. Customize any link building outreach email template
If I got a dollar for every time someone opened a link building email with this sentence, I would be a millionaire:
“I know you get a lot of spam submissions, so I’ll get straight to the point…”
…yawn.
As one of the most overused email templates for manual link building, you don’t want a website owner to throw your message into their virtual trash.
Instead, you should customize each link building cover letter template you use…including the one I shared in this post.
While these templates are great, website owners delete offers they’ve seen millions of times.
So, use the templates as a starting point and add your own zing to spice it up.
What about link building outreach services?
So, you’ve made your way through this uae cell number post but aren’t sure where to start. If you’re feeling overwhelmed by the number of things you need to do when completing your link building outreach process, you’re not alone—especially if you’re a small business that doesn’t have the budget to hire an SEO manager .
Enter: “Link Building Outreach Services”.
You can delegate link building outreach to a company that specializes in it.
Sounds great, doesn’t it? It is—but you should be careful.
Unfortunately, the SEO world is full of scammers . I receive hundreds of emails every day from “SEOs” promising that I can rank #1 for “writer” within a day (which is nearly impossible, FYI). Unfortunately, link building acquisition services can be the same.
There are two types of services in this industry:
- Companies that target hundreds of low-quality links
- Companies that target fewer high-quality links
Can you guess which is the better option? That’s right: the second one.
It’s much better to have fewer links with high SEO value than many links with low domain authority and other quality metrics. This is because Google values quality over quantity, and these so-called “SEO experts” could inflict a Google penalty on your site if they build tons of low-quality links.
When choosing a link building outreach service, look for one that focuses on quality . Granted, they might be more expensive, but you’ll never have worry about difficult task of removing a manual Google penalty as a result of their work get the most out of your link building cover letters.