Mobile is changing a lot in the world of SEO and organic traffic What devices did organic users use to find you?.
As more and more users turn to their phones and tablets, Google has pushed webmasters to make their websites more mobile-friendly. This began by rewarding websites that were mobile-friendly—that is, responsive and fast.
More recently, Google has started indexing and ranking websites based on their mobile version (i.e., ” mobile-first indexing “) rather than their desktop version.
With mobile-first indexing, you should ensure the mobile version of your website is up to date for ranking purposes. However, if you’re a B2B company, it’s likely that most people visiting your website will do so from their workstations rather than on their mobile phones.
Don’t just take my word for it, though—it’s best to check your own traffic to see how many people are actually browsing on mobile vs. desktop.
To find out which devices organic users used when navigating to your site, go back to “Audience,” then “Mobile,” and finally “Overview.” You can select “Devices” if you want to know whether your users are more likely to use Android or Apple.
C. Where are your users geographically located?
Finding out where your users are coming from can help you see if your website is reaching relevant people. For example, physician database if you’re a local business, then traffic from far away is pretty irrelevant.
To find out where your users are located, go to “Audience,” then “Geo,” and then “Location.” You’ll see the default global view, which shows you how much organic traffic you’re getting from which countries.
To see traffic at a more detailed level, you have two options:
1. Change “Primary Dimension:” You the following advertising formats are available can change your primary dimension from countries to cities. This will include traffic from all cities worldwide.
2. Choose a country: If you want to focus only on your own country (for example, the USA), you can click directly on the USA, which will only show you traffic from the USA.
From there, you can click through to a specific US state to see city traffic only from that state , or you can change your primary dimension from “Region” to “City” to see traffic from all US cities (in all states) . Experiment with this to make sure you understand the difference.
D. What about organic keywords and rankings?
It’s true—you can go to “Acquisition,” then “Campaigns,” and then “Organic Keywords” to see some of your organic keywords—supposedly.
But if you’ve kept up with SEO tools over the past few years, you’ll know that free Google tools that help with keywords have become increasingly unreliable (and frankly, useless).
For example, a 2015 Moz experiment usa lists demonstrated discrepancies between what the free Google Keyword Planner shows and reality. Similarly (and more recently), Google AdWords’ keyword volume figures have been shown to be unreliable .