When it comes to measuring the success and impact of your website , organic traffic is one of the most important metrics you can analyze.
While most other traffic is earned or requested, organic traffic is traffic that comes naturally .
People found you through search engines, of their own accord.
While social and paid traffic have their place, organic traffic is your bread and butter in the long run.
Here you’ll learn how to use the world’s leading web analytics platform— Google Analytics —to review organic traffic, analyze where it comes from, and what it means.
Better yet, I’ll show you how to diagnose the cause of a sudden drop in organic traffic and introduce you to additional organic traffic tools that can help where Google Analytics falls short.
Phase 1: Check your organic traffic
If you have already mastered the beginner gambling database mexico exercises for organic traffic , you can skip this section.
But if your Google Analytics data isn’t filtered (or if you don’t know if it is), not so fast! It’s important to lay a good foundation before moving on to the other sections.
We’ll go over the basics of how to check if you’re looking at the right data, why you should set up an IP filter (or any other), and what checking organic traffic means in practice.
A. Adjust your Google Analytics tracking code
First, the most important thing: your Google Analytics tracking code.
There are many resources on how to actually benefits of pipeline in sales set up your tracking code, which we won’t cover here. Instead, I’ll provide some context and basic tips to ensure you understand what’s happening with your tracking code and your website.
Before you jump all the way into organic traffic, you should make sure you’re checking the right traffic.
To do this, you need to find the tracking code on your website and match it with the tracking code in your Google Analytics account.
Check if there is a tracking code
Interesting fact:
You can visit any website and look for a Google Analytics tracking code.
Simply go to the website and right-click, selecting “View Page Source.” This is a way to get a behind-the-scenes look at any website’s code.
If you don’t see “View Page Source” below, it means you’re right-clicking on some kind of object.
How do I detect it? Options like “Copy,” “Save,” and similar options appear at the top of the context menu, as if you were trying to save an image or something similar.
Try to find some non-object-related aruba business database white space (not on an image, slider, video player, etc.) to make “View Page Source” appear at the bottom of your right-click menu. You can also simply press Ctrl+U to view the page source.
Now, press Ctrl + F for “UA-” to find the Google Analytics tracking code.