Link Popularity: 3 Reasons Why It’s Still Crucial for SEO Success

You don’t read much about link popularity these days Link Popularity: 3 Reasons Why It’s Still Crucial for SEO Success.

In fact, if you’re new to this whole internet marketing thing, chances are you’ve never heard of it.

And that makes sense, because it has lost a lot of points from experienced marketers.

Look, link popularity is just a fancy way of saying “ the number of links pointing to your page or site. ”

In other words, it is the number of links.

And, as you probably already know, the number of links doesn’t carry nearly as much perceived value as the quality of links these days.

But should it?

I argue “yes,” and in this post I will show you why.

More specifically, I will show you:

  • The advantages and potential disadvantages of link popularity.
  • How to increase your link popularity as quickly as possible.

Consider this post a brief introduction to link popularity, including a valuable guide on how to effectively and efficiently incorporate it into your marketing strategy.

As I mentioned in the introduction, the discussion about link quality vs. quantity is an age-old point of contention among online marketers.

The basic premise is this:

Which one has a greater positive effect on ranking higher in SERPs and generating more traffic for your website?

  • Link quality: the actual and perceived value of a backlink
  • Link quantity: the total number of backlinks, regardless of the value

The current popular opinion is that the quality of links is much more important for SEO and traffic generation than the quantity of links.

Sure, the number of links is important, we will explore practical success stories from companies  but only insofar as the total number of links is of higher quality.

To be honest, Google seems to justify this claim.

Finally, in recent years they have made it increasingly clear that they attach more importance to the quality of the links pointing to your website.

This has led to the development of a more quality-oriented approach to obtaining backlinks .

So, I think it’s safe to conclude that quality should be our sole focus, right?

3 reasons why link popularity is still crucial for SEO success

There are three main reasons why link popularity is still very important:

First and foremost, the number of links to your website has a direct impact on your search engine rankings.

Brian Dean of Backlinko aruba business database  analyzed 1 million Google search results and made two important discoveries that are directly related to link popularity:

The number of referring domains has a strong influence on the ranking

The more unique domains link to your website, the better.

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