The best place to find link opportunities is Google . It’s free and easy, but it’s also the most powerful tool for finding link prospects The advanced search operators and queries.
Ultimately, your link acquisition goals are about ranking in Google. Showing Google that you’re trusted by other websites and deserve high SERP positions.
To achieve the greatest success in link prospecting in Google, you should be familiar with some advanced search operators that will significantly improve your search capabilities:
Inurl : This search operator allows you to find results that contain a specific keyword in the URL, be it the domain name or the slug .
Intitle : Similarly, the intitle search operator returns results that contain a specific keyword in the page title.
Site : This search operator can be used for a variety of purposes. You can filter results to show only pages that have a specific TLD. For example, site:.edu will only return results that have a .edu extension .
Or you can use this to return results from a specific website. will only return results from the SEOptimer blog.
This is especially useful if you want to overseas chinese database check if a website has covered a topic before offering them a guest blogging opportunity.
For example, if I combine site:seoptimer.com/blog and “link building,” the first search result is a blog post about best practices for link building.
Now that you’re familiar with advanced search queries, you’re almost ready to create your own link prospecting query .
But there is one more element of a link prospecting request that you need to know.
The footprint.
Link prospects often have a common footprint, depending on the type of link you will be creating.
This footprint is located directly in the page’s content, title, or URL. Once you can identify the footprint, you’ll know exactly how to create an effective link prospecting query.
3. The footprint
Some examples of frequently used search queries for link acquisition are:
If you’re looking for something more detailed, OptimizeSmart after all, why worry about career development has compiled a list of 10,000 search queries to help you with link building.
With all this information, you are ready to start looking for any link prospect!
Now we’re going to put this into practice to look for some specific types of link opportunities.
Specifically, we will uncover two very common types of link perspectives: competitor backlinks and list resources .
How to spy on links from competitors’ backlink profiles
When I started, analyzing competitor backlinks was one of my favorite link building strategies.
However, I have begun to realize that mimicking my competitor’s backlinks is not always possible.
In many scenarios, your competitors will have a very personal connection to each link. For example, they may have hosted an event that generated a lot of media coverage, or they may have even paid for a link.
Obtaining these links to your website is not always a feasible—or inexpensive!—option.
But on the other hand, completely ignoring your competitors’ backlinks is definitely a mistake. Sifting through your competitor’s link profile can have a few benefits.
First and most obviously, you can identify links that are easy to build .
These links, which can be considered “low-hanging fruit,” can include niche-specific/location-specific directories, company profiles, business listings, and so on. Not only that, but you may also come across pages where your competitor has guest-authored.
Second, you can uncover your competitor’s link building strategy .
By identifying the types of websites that link to your competitor and finding the pages on your competitor’s website that attract the most links, you can see what is working for your competitor and what isn’t.
So, you can see what type of content attracts the most links, or the highest quality links, and what content doesn’t attract much.
So, let’s find some competitor links!
1. Find your competitors’ links
If you have a completely new website, b2c fax start by searching for your competitor’s brand name in Google. The first 30 results should be sufficient.
This will help you find websites that are favored by Google, as evidenced by their position at the top of the SERPs, and that have listed or mentioned your competitor.
Pro tip : Search Google using the format shown in the image below. The results will exclude your competitor’s own website.