Now we’re starting to delve into the details of high-quality backlinks. This is where the phrase “not every backlink is a good backlink” really comes into play.
There are many places to get external links (you can even buy them in bulk), but getting an external link that is also high-quality and authoritative is much more difficult.
It requires time, research, and outreach. And the success rate is low.
But that’s exactly what makes these links so valuable—it’s because they’re so hard to get.
To evaluate the quality of websites you are researching for link building, you should look at metrics such as Domain Authority (for the entire domain) and Page Authority (for a single page on the domain).
These are both rated on a scale of 100. A score of 30+ is a pretty good indication that the website or page is of high quality, while 50+ indicates a top-notch site.
You can quickly check the domain and page authority of multiple websites/pages at once with the Domain Authority Checker . Simply enter the URLs you want to check and click “Check Authority” for instant results—nice and easy!
3. The link comes from a popular, linked page
Have you found a high-quality website spam number database with high domain authority?
The next thing you need to examine is the number of external links pointing to the page you want to get a link from.
(I know, this whole link building cycle is confusing—but stick with it.)
Linked pages are obviously popular. Tons of links must mean the page offers some value, right?
So, if you get a backlink from a well-linked site, it has more link equity and weight with Google.
Remember: Google wants to show the best results from the best websites.
How many backlinks do they have?
Are your backlinks from popular, authoritative domains?
If so, the site could be a good addition to your list of link building targets.
You can also check the social shares of a specific Page to get an idea of how popular it is with its audience. SharedCount is a great tool for this.
Remember that the more backlinks and social shares a website has, the higher its overall link equity.
4. The link is contextual
There are plenty of places to get links, including:
- In the body of the text (context-related)
- Author biography sections
- Website footers
- Blog sidebars
But nothing is simple in the SEO world, learn how to prepare for the english proficiency test so naturally some are more valuable (or have more equity) than others.
The best type of linking with the most value is contextual links .
Here are two examples from my recent guide to Amazon SEO:
Search engines place more value on links placed directly in the content than on (potentially) irrelevant links scattered across the sidebar or buried in the footer of each post.
Here are the three best ways to add link juice-rich, contextual backlinks to your arsenal:
A. Publish guest posts on relevant sites
Over the years, guest blogging has gained a notorious reputation.
Many website owners assume it’s a tactic used only by spammers—and that’s usually because of the way they approach guest blogging.
But believe me when I say it can have its benefits— if you do it right.
Just look at this case study where Buffer dramatically increased their traffic through guest posting :
Successful guest contributions:
- Are really fantastic content (instead of 500 words of garbage)
- Published on websites with real traffic and an engaged audience with similar interests to your own target audience
- Include contextual author biographies where appropriate
Check all three and you have a solid backlink!
B. Designing and promoting unique infographics
You can also create contextual links using infographics.
Simply build a 10x “piece of content” b2c fax and publish it as a blog post.
Then use a tool like Canva , Venngage , or Lucidchart to create an infographic with the same information.
(Each of these platforms offers free templates you can use. You have no excuses—even if your graphic design skills are limited to the Paint app.)
Save the infographic to your PC with a keyword-rich name and upload it to your website with the same alt text.