Summary: You are targeting bloggers to whom you will offer your existing content for link building Approach niche bloggers.
Offering resources to bloggers is a time-tested technique that webmasters have been using for years.
The process is simple and intuitive:
- Select great content from your chinese overseas british database website that you want to build links for.
- Search the web for well-respected blogs in your niche, especially those that cover your core niche topics.
- Email the blogger and ask if they would be interested in including a link back to your content in one of their current or future posts.
Example scenario for a niche
A fitness brand has released a brand-new guide for its bodybuilding audience. Great!
Now this guide needs backlinks to stand out in search engines and quickly gain the favor of bodybuilders and other bodybuilding bloggers.
The brand’s marketing representative goes to Google and searches for high-quality bodybuilding blogs that have great posts on the same (or related) topic as their fitness guide. Here’s a glimpse:
This is when he reaches out to the bloggers and commercial management today involves digitizing sales teams asks if they would be interested in including a link back to the brand’s bodybuilding weight program guide in their current post because he knows it will be helpful to their readership of bodybuilders.
Note: The marketer adds some “quality credentials” to make their sales pitch more credible, such as any awards or testimonials the brand has received in the bodybuilding niche.
Resource box
We have three really cool tutorials (with templates) on the SEOptimer blog that I recommend you read:
Link Building Outreach: 6 Email Templates to Build Solid Backlinks
How to Ask for Backlinks Without Begging (Plus Outreach Email Templates)
How to Get Backlinks from Bloggers: 7 Tips for Link Building Outreach That Works
A tip from my experience as the blogger being approached: Don’t pitch your content to a blog in a different niche just because they once mentioned something in your niche in one of their posts!
It might be useful for them to include something similar once to add an anecdote or make a comparison, but most likely they won’t do it again because it doesn’t provide any value to their audience.
4. Join niche communities
Type: Outreach First
Summary: You work on building relationships first and then ask for links.
The great thing about niche online communities is that you can connect with hundreds of bloggers and webmasters in your niche, participate in topics that interest everyone, and ultimately develop ongoing professional relationships that open up many opportunities for collaboration and, of course, link building.
Here’s how to use niche communities for links:
- Join high-traffic and active communities in your niche.
- Participate in relevant threads, especially those where you can strongly contribute your expertise.
- Save all interesting contacts who contribute to the discussions.
- Check if the new contacts have a website in the niche.
- Build the relationship: Reply to their threads and comments and use the private message option from time to time.
- Talk about websites and growth opportunities.
- Offer a resource to link back to (or a friendly but relevant link exchange).
Example scenario for niches
A personal finance blogger joins a Facebook group for personal finance bloggers and begins participating in weekly discussions. There are two members who regularly post great comments and have even helped him a few times.
He decides to send them private messages to learn more about them and ask if they have websites. Looks like they do!
After some thorough research on their betting email list websites, the blogger finds that they offer really great content for readers on the topic of personal finance, so they decide to continue building this relationship until they can offer their personal finance resource to potentially be linked to in their posts (would they be kind enough to consider this?) or do a link exchange (they give them a personal finance resource to link back to in a relevant post, they give them theirs to link to in their content).