Push notifications can sent via a browser or a mobile application. If the company do not have a mobile application, push notifications can be use in browsers. One site sells a slot they are usually use in two formats: to return traffic to the site, for example, by showing news or informing about promotions, and as an advertising space .
After visiting the site and allowing notifications industry email list to be sent, push notifications from M.Video offer to view promotions that may interest the user. You can create customiz push notifications for the site or use specialized services for one site sells a slot generating and sending push notifications. These services provide analytics, settings for sending messages in accordance with user interests and convenient integration with the site.
Push notifications, as well as email newsletters, allow you to collect a common database that can be segmented by various criteria. This allows you to send messages selectively depending on gender, age and other parameters. Sending too many notifications can lead to users unsubscribing, so it is important to maintain a balance.
Push notifications are suitable for online stores to retain customers or invite them to repeat purchases, as well as for the media to attract users with new interesting materials. They can be use in other areas, but it is important to consider the interests of the target audience and correctly select the information to send.
The cost of push notifications depends on the service use and the specialist, if his participation is requir. Together with the work of a unica zürn and the eye marketer, the cost can be approximately 10,000 ₽. If you use ready-made services, a separate specialist is not required, but you will have to pay for a subscription.
Native advertising
To make the native more natural, the product’s disadvantages are often also indicated if the content is of a review nature. If it is a regular mention or appearance in the frame (while the article or video itself is not about the product), then there is no need to focus on it. Otherwise, it will look too suspicious.
Native advertising appeared precisely because of “banner blindness” in people, which has already turned from simply “banner” into completely “advertising”. Even contextual search ads, which are not much different from snippets of natural search results, are ignore in situations where the user do not inten to make a purchase.
Viral Marketing
The whole difficulty of this method is in creating such content. And the key word here is “content”. Viral marketing cannot be obvious advertising, and if it is, it must be too good to be shared. It can be a video, text, image, program, game, or even a rumor about something. Often, companies deliberately “throw in” this or that rumor about themselves so that the information spreads throughout the entire Internet. Sometimes not very good, to hook the audience more. And even if it is negative, it is still PR.
A good example of viral marketing is the aggressive advertising of Burger King, which was trumpeted in all public social networks.
Yes, initially these were offline banners and billboards, but the advertising “hooked” people so much that they began to actively distribute these photographs across the Internet.
Some banners are too aggressive. But no one said that viral marketing is a “soft” way. If people remember provocative headlines, why not use them (keeping in mind the advertising law)?
What type of advertising to choose
Now that you have learned about all types of effective advertising on the Internet, it remains to make a choice in favor of one or another channel. But how should a beginner decide?
The answer to this question depends largely on:
- from goals and objectives;
- financial capabilities and resources that the company has;
- habitats of the Central Asian region;
- adopted strategies, etc.
You can always turn to examples of more successful brands and companies in your niche for help. Study their methods and advertising tools. Think about whether they will suit you, whether you will be able to implement them at the proper level, whether you have enough funds and qualifications.
To attract direct sales, you can always start with context and advertising on social networks. These are the methods that will allow you to quickly understand whether they are effective. If so, then you can start developing other channels in parallel. Only through experience will you be able to choose the most effective advertising methods for yourself.
Summary
As you can see, there are many different types of advertising on the Internet. Each of them is a separate area of activity, which you can delve into even more deeply and study in more detail. Don’t be afraid to test and experiment. This is an integral part of the development of any business. Look at the result, analyze. Without trying anything new, you will not be able to learn about more effective methods and tools.