So, we have figured out what the target audience is and how to segment it. To collect additional information about the target audience, to look for additional you can use various methods and tools:
- questionnaire. The method allows you to special lead collect structured data about the target audience. It is important to ask questions to look for additional that will help you better understand the interests, needs and preferences of the audience. These can be online questionnaires, quizzes, or printed versions of questionnaires;
- interviewing. The method allows for more in-depth and detailed answers than when using questionnaires;
- surveys. This is an effective way to collect the opinions and preferences of the target audience. It is great for developing new products and improving the quality of service;
- web analytics. With its help, you can find out which queries are the most popular, what people pay attention to when visiting a site, traffic source locations, as well as related interests of the target audience;
- social media analysis. The method allows you to understand the interests, opinions, behavior and preferences of the target audience. This can be done through monitoring comments, reviews, discussions and participation in groups.
Recommendations
There are a number of tips that you should listen to when analyzing your target audience:
- the sample should be as representative many companies are facing as possible. You can conduct a survey among opinion leaders, research forums, blogs and social networks related to the topic. They provide valuable data on the opinions and views of the audience;
- It is important to understand what the target audience is online. Opinions expressed on forums and blogs may not always be representative. The so-called “vocal minority” may distort the overall picture of a product or service. Therefore, it is necessary to analyze this data with caution;
- It is worth understanding that not everyone who responds to the content is the target audience. Those who criticize expensive cars the most are those who cannot afford them;
- Social networks are considered one of the best sources of collecting information about the target audience, since they can be used to track the activity of both direct and indirect target audiences. This is an ideal place to collect statistics and conduct focus group surveys. With the help of parsing and analytics services (Pepper Ninja,TargetHunter,jagajametc.) it is possible to collect detailed, systematized information about the target audience;
- When extracting data, special attention should be paid to the reasons and motives for consuming a product or service;
- Don’t forget to interview the so-called “initiators” who make key purchasing decisions. For example, when buying children’s furniture, men’s trousers or shirts, women can play the role of initiators, so their opinion is also important to consider when analyzing the target audience.
Results
Now you know what types of target jiangsu mobile phone number list audiences there are, how to segment them correctly, and how to collect additional information. The target audience portrait should be used as a basis for developing marketing strategies, as well as for making more informed and effective business decisions. Don’t forget to monitor changes in consumer behavior and adapt your strategies accordingly.