A new property type in Google Analytics A new Web and App property type will soon appear in Google Analytics, which will allow you to view general statistics about the site and the app. Previously, it was not possible to add apps to a regular GA, and you could only use Google Analytics for Firebase. Now, for the site and the app, you can use the same events, traffic sources, and see, for example, how many users made an order after they switched from the app to the site, or vice versa.
Featured Snippets A new property type in Google Analytics Algorithm Update
Google has updated the algorithm responsible for featured snippets. The goal is to keep the information always up to date in the FS, no matter what. We know how important this is for sporting events, concerts, holidays, etc.
What You Need to Know About Google Algorithm Updates
As you know, Google doesn’t like to communicate about its algorithm updates. Very often they remain unidentified or are only acknowledged after long discussions, which generate a lot of rumors and heated discussions. To dispel at least some of them, an in-depth article was published about Core Updates on the Ghoul blog. This article contains a wealth of information to understand how Google evaluates sites.
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What’s new on SERPs
1) Official launch of podcasts after a test: for now, only in the United States and in English.
2) Testing the Local Scroll Pack for Ads
In June, Google began testing a new type of local pack for mobile in the form of a carousel, called the Local Scroll Pack.
3) Launch of a new search preview thumbnail
4) A new SERP feature has been what you get for free released from beta: Top Places List . It displays information about a specific place. If a restaurant is mentioned in multiple top 10s, Google will present this info so users can learn more about this business. This feature uses a machine learning algorithm.
5) Test of infinite scroll and more results on desktop
6) Test the snippet with the link above the title
7) Advertising in the establishment file
8) Testing an advanced format for “ People Also Search For ”
9) “ People Also View ” test with images
10) Delivery icon in the ukraine business directory Local Pack
Social Media News
Facebook Stories Gets Spotify Music Sharing Feature
Spotify is now letting anyone who uses Facebook Stories share their music tastes. Similar to the feature that lets users share music to an Instagram Story directly from Spotify, this one lets users do the same on their Facebook Stories.