When planning marketing! especially when trying to achieve greater results by planning a campaign rather than a one-off initiative ! many people use a marketing funnel to design which groups to reach and how to reach them! and plan each tactic. For example! a common flow is to “exhibit at a public event and collect business cards!” “send an email to the collected business cards thanking them and sending additional information!” and “invite people who see the information to your company’s seminar.”
Since emails can be easily sent to multiple people at once and reach them efficiently! digital measures such as email rather than letters are now commonplace.
In addition! many companies hold online seminars called webinars rather than physical seminars. Webinars do not require preliminary inspection! reservations! or preparation of the seminar venue! and the audience is rarely inconvenienced. The importance and spread of webinars can.
Attention! awareness Daily digital initiatives and attention
Another example is the growing proportion of “Internet advertising” in the advertising market . This is due to
the convenience of advertisers! such country email list as the ease of adjusting the amount of advertising according to the budget and narrowing down the target! which allows for cost-effective deployment! as well as changes in customer behavior! such as the purchaser using the Internet for stages such as awareness! interest! and understanding.
The acronym “AISAS” has been used for some time. This idea! in which “search behavior” occupies an important position ! is still valid today! when generative AI has emerged.
Data is our strength! and our challenges are also data
When consulting about digital marketing! there what you get for free are several challenges to overcome in order to achieve the results expected.
The first challenge is that many companies are practicing this! so the competition is fierce and it is necessary to devise ways to attract attention .
This could be the creative being delivered!
The “message” at the center of the above singapore number diagram is very important even in non-digital marketing! but this is particularly true in digital marketing! which is based on the assumption that there will be a large volume of messages.
The same can be said for magazine and newspaper advertisements! catalog creation! and TV commercial copy! but even the title of an email Daily digital initiatives requires ingenuity in order to get people to read and open it.