Each one of them reminds us of someone we know — the kind of traveler we lumped into some archetype: the foodie ! the environmentally conscious! the cosmopolitan! the adventurer.
In recent years! tourists’ motivations have changed! as have their travel behaviours and expectations.
And amid fierce competition—from hundreds of major brands
To thousands of independent hotels—the hotel industry is mobile phone number data navigating this sea of change! adapting to travelers’ ever-evolving preferences.
In this context! content marketing becomes a powerful tool for building personalized shopping experiences adapted to new trends.
Sustainability! local experiences ( in-destination activities )! cosmopolitan that helps marketers target engage lifestyles (fashion! art! culture! shopping)! gastronomic experiences! health and well-being…
Content is one of the best complements that hotels have found to align their values with those of their audience! and in this article we show you 10 examples of hotels that are doing it really well.
Hotel Pulitzer Amsterdam
The digital magazine of the Pulitzer Hotel in Amsterdam is a good example of the flexibility of the magazine format to adapt to the different stages of the buyer’s journey .
A list of typical Dutch foods that you can’t miss or what to do in the capital depending on the month of the year you visit it stand out among other articles that respond to TOF (Top of the Funnel) needs.
But these inspiring and informative articles
On gastronomy! leisure and culture in the city coexist different experiences perfectly with others aimed at familiarizing future visitors with the hotel’s surroundings.
And most importantly! to get them to visualize themselves enjoying the kind of experiences and moments they are looking for.
And if not! check out the introduction to this short article about business sale lead her winter garden.
The key: Instead of focusing on the facts (in this case! the garden’s opening)! focus your content on the emotions and experiences that your target audience wants to experience. It’s not so much about what you offer your guests as what you can make them feel.