Iryna Kravchuk , SMM specialist in the Employer Brand team of Uklon, an expert in social media promotion for over 6 years, told how to use expert content on social networks to promote the IT company’s brand.
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Issues of expert material
At Uklon, an online car-hailing service, 500+ experts involved in creating expert materials worked on solving a number of tasks. Among them were increasing the company’s visibility as an employer, establishing effective interaction with the target audience, establishing our community, and forming a community around the company. The main direction for promotion was to convey the technological capabilities of our product, reveal the essence of the Uklon application, and highlight the key importance of our experts and team.
From the first step regarding expert
content, it is obvious that people trust other people. Modern social networks have become not only a communication channel, but also a place where expert information is exchanged. Expert content is becoming more and more popular every year. A key factor in its success is the audience’s trust in the experts who create it. People are ready to trust other people more than brands or companies. phone number thailand If a reader recognizes an expert in the person who submits the material, he shows a great tendency to trust the opinion and recommendations of this person. However, before considering the advantages of expert material, it is necessary to consider the possible problems that we may encounter.
First, it is important to pay attention to the company’s
brand. If a company regularly publishes interesting and useful content, this helps to attract a new audience and increase interest in the brand. In addition, if the content generates discussion and interest, this automatically increases reach and improves the distribution of expert material.
The second aspect is audience engagement. If a company can provide useful advice and respond to comments, its relationship with its audience becomes more engaging. audiences and improve their relationship expert content opportunities: results and achievements with the company and the employer brand in general.
Finally, the third important issue is brand trust. When a company publishes information from experts in its field, it is marked not only by its competence, but also by its professionalism in this industry.