Our target audience consists mainly of IT experts, although they may be a small group, segment for us. We actively improve the profile of our subscribers, aiming to attract only unique and valuable users.
Changes in indicators
Before implementing expert content, we had 63 saved posts and a reach of 24,000 people. After the implementation, the saved posts increased and we received a significant increase in reach. This shows that our content is useful and interesting for the audience.
Interaction at conferences and advertising
Our posts not only attract attention online, but also serve as a topic of discussion at conferences and even in advertising. People remember our content and express gratitude for the information.
This is just a part of the achievements we have achieved thanks to expert content. We invite you to join our social networks and participate in the discussion. Your own feedback is important to us!
Errors in expert content
Let’s take a look at the dark side of expert content — mistakes I’ve learned from my own mexico telegram data xperience and encountered in other companies when promoting expert content.
Not enough research
The first thing to pay attention to is not doing enough research. This is a very common mistake, as studying the market and the needs of the target audience is a key step. Determining their needs and interests allows you to select appropriate content and develop a promotion strategy.
Not enough activity
Another problem is the phone number thailand insufficient level of activity. Regularly publishing content is an important aspect. Interaction with the audience, answering their questions or comments, helps maintain interest and ensure the effectiveness of engagement.
Poor authenticity
A common problem, especially tools for effective planning and optimization of working time among small businesses, is a lack of authenticity. Copying or using the same topics can make your profile look standard and unoriginal, which will not attract your target audience. It is important to be unique, use your own ideas, and create content that will be interesting to your audience.
Lack of a specific plan
Last but not least, there is the lack of a concrete plan. Many companies manage their social media intuitively, having a general idea of the end result. However, the lack of a prescribed plan can delay the achievement of specific results. A proper, detailed plan from the bottom up is the key to successful strategy implementation.
These last three aspects apply not only to expert content, but also to other content that should lead to specific results.