This approach has ensured high accuracy in forming contact lists when conducting e-mail marketing for B2B, reducing the volume of irrelevant audiences. To get similar results, order services from SalesAR and see how audience segmentation helps you find “your” customers and ensure your sales growth!
How to avoid mistakes
The second step was to ensure that the found contacts had valid e-mail addresses. Incorrect or invalid addresses can not only reduce deliverability, but also negatively affect the reputation of the e-mail domain.
To avoid this, we at SalesAR used the following measures:
- Verification tools. We checked each address through specialized services, such as Hunter Email Verifier. This allowed us to detect 1000 mobile number database invalid e-mails that are no longer in use, avoid sending to generic addresses (info@, support@), and identify addresses with a high bounce rate.
- Regular review. To keep the database up-to-date, we re-checked the contacts every two months, removing outdated or invalid entries, before doing dynamic mass email campaigns.
- Domain reputation protection .
Tools for finding contacts to send emails
To quickly and accurately search for contacts, our marketers used several effective methods and tools:
- Using a company domain: Using Hunter Email Finder, we found addresses phone number data based on the company email domain and the prospect’s name. This works especially well for medium to large organizations.
- Bulk search. For large campaigns, we used Bulk Email Finder, which allows you to simultaneously check the existence of emails, hundreds of contacts, saving time by automating the process.
- Google Sheets integration. Integration with Google Sheets made it easy to manage large contact lists and provide convenient access to updated data. It also made it easy to share results with your team or clients.
Practical tips for improving contact search:
- Create detailed search filters. If you don’t know where to get an email, define not only positions, but also areas of responsibility.
- Use open source data. For example, conferences, public webinars, or industry event attendee lists can be a source of quality contacts.
- Automate data processing. Services like Zapier help you integrate your list provider contact search process with your CRM system.
Thanks to a precise approach to segmentation and verification, the SalesAR team achieved the following results:
- Creating a database of over 18,000 valid contacts. This provided a broad audience for email newsletters that met the ICP.
- The email deliverability rate is 98%. A high deliverability rate ensures that most emails end up in inboxes and not in spam.
- Minimum invalid addresses. This reduced the bounce rate, which positively affected the reputation of the email domain.