While making good decisions relies on complete and accurate data? using incorrect data can lead to significant financial losses. For example? client that caused major inaccuracies in various predictive models? Unity Technologies ingested resulting in a loss of over $110 million when incorrect marketing information was being displayed at the incorrect time.
Since data governance provides the framework for all other technology initiatives? senior leaders need to establish comprehensive data governance frameworks that expand past mere rules and policies. These frameworks create a culture where the organization supports enhanced data-driven decision-making and employees view data as an asset and a competitive advantage.
Compliance at the Core
Before embarking on a transformation? leadership needs to understand the regulatory environment specific to their industry. This requires looking at current regulations and understanding potential changes netherlands whatsapp number data happening in the relatively short term. For example? Software AG spent significant time and money developing a model to monitor rail traffic in Europe? only to have the regulations released from the General Data Protection Regulation (GDPR) put the product in direct conflict with privacy laws. Numerous similar stories are associated with the introduction of the California Consumer Privacy Act? among others? so it is important to have a clear view of the regulatory landscape.
Cybersecurity Safeguards
Before and during a transformation? C-suite country wise email marketing data leaders must keep their finger on the pulse of cybersecurity. Newer technologies are aggregating large datasets of customer? banking? and personally identifiable information (PII)? which demands a premium and can be extremely valuable on the dark web. Implementing an innovative technology is a perfect time to afb directory ensure adequate cybersecurity measures? and post-implementation testing of new integrations will provide additional peace of mind. Protecting digital assets is not only a technical challenge; it’s a human challenge. Regular employee training? updates on potential vulnerabilities? and encouragement to take an active role in organizational security will help foster this security culture.