For your business to be successful, it is very important that you are able to capture people’s attention and make them understand your value. You can no longer simply interrupt your audience with commercial or promotional messages.
Either your company’s marketing generates value for your audience, or it may be destin! to fail . In this way, the book ecuador phone number library the power of Content Marketing, since currently the currency that buys people’s attention is content.
books about digital marketing
Contagion – Why Things Catch On – Jonah Berger
The author of this book, Jonah Berger, a professor of marketing at the Wharton School at the University of Pennsylvania , shows readers the principles that make something popular or not.
In other words, it reveals the reasons why we talk more about some products and ideas than others, why some stories studying customer behavior more easily and what makes digital content go viral.
In this book, Berger reveals the secret science behind virality and social transmission, and presents six basic principles that lead to all kinds of things becoming contagious and best-selling.
Hacking Growth – Sean Ellis and Morgan Brown
The term Growth Hacking was creat! in 2010 by Sean Ellis , responsible for the growth of Dropbox (online file storage service).
Although this term is not so new, it is still unknown to many people. Growth Hacking is basically an european union email list marketing strategy that aims to make companies grow faster.
This book, written by Ellis and Brown, will help you delve deeper into the world of Growth Hacking, helping you understand how this methodology can benefit the growth of your company or startup. Always focusing on customers, delighting them and motivating them to come back and buy more.
Knockout – Gary Vaynerchuck
Until a few years ago, people were impact! by invasive advertisements and commercials in traditional m!ia such as TV, radio, print m!ia and billboards and, later, also on the internet.