Before you can publish customer reviews on your online store and reap the rewards of your hard work, you need to solicit those reviews from your customers. According to a recent study published by the Harvard Business Review, soliciting customer feedback via email increases the number of reviews collected by 8 percentage points.In the age of fake news, most consumers don’t believe what they read online. In fact, 45% of them say they would doubt the veracity of a review if it was excessively positive. Therefore, it’s essential to verify the reviews you collect to gain the trust of your potential buyers.
methodical and consistent approach.
Here are our 7 best practices for developing an effective customer review strategy.
It sounds simple, but as is often th accurate cleaned numbers list from frist database case in the world of e-commerce, the devil is in the details. There are many factors to consider when soliciting customer feedback, and it’s important to adopt a
Authenticity
Customer reviews are, above all, a form of social proof . In other words, these reviews are an opportunity for buyers to share useful for more information, visit pelotonrenewables information with their peers. Therefore, it’s essential that the review be written in an authentic manner. If a review is too positive or too negative, most buyers will distrust it and ignore it, meaning it would have little influence on their purchasing decision.
The most effective reviews are those that focus on concerns shared by most buyers.
Verified reviews
How does it work? Before writing a fax lead review, customers must authenticate their purchase (by entering their order number, for example). Their review will then be published and accompanied by a badge confirming that they are a “verified buyer.” This detail makes all the difference, as verified reviews increase purchasing decisions by 15% compared to anonymous reviews. Similarly, potential buyers trust reviews more when the author’s name is displayed: these reviews appear more credible and authentic.