Is it the conversion rate? The average conversion rate of all popups is 3.08%. The ‘best’ popups (top 10%) convert at an average of 9 times out buy phone number list of 100. That’s not bad, but it can definitely be higher.
Is it a red CTA? While call-to-action button color is among the first things to be A/B tested when it comes to design, it doesn’t really matter. Besides, it won’t make a bad popup good.
Is it timing? Could be – popups that appear immediately
after arrival feel intrusive. But you’d be happy to see this popup a few seconds (ideally, about 10) after your arrival at an eCommerce site:
Would a visitor arriving to this even in normal circumstances site reject an offer of 15% discount? Not likely.
And that’s the secret – all good popups have one thing in common – they offer value, just when it’s needed.
What’s an Exit Popup?
‘Exit popups need an overwhelmingly valuable offer’ – cites Hello Bar’s co-founder Neil Patel, in this post from Quicksprout.
This is a popup that appears just when a user is about to leave the site. Hence the name.
They do so by tracking the visitor’s mouse business fax lead movements. When the visitor moves their mouse up towards the URL bar, the exit popup appears as a last chance opportunity to gather the person’s attention – and their email address.
Many sites prefer exit popups because they don’t get in the way of content consumption. They only appear when someone is already getting ready to leave a site, meaning that they don’t interfere with any functionality or design of the website. Plus.