Every marketing channel has its advantages, but when it comes to taking advantage of special occasion opportunities, email is one of the most important communication channels.
Because email marketing provides many advantages to brands.
The most important advantages of using e-mail on special occasions are as follows:
1. Emails encourage mobile shopping
Emails are opened more on you can listen to the song mobile devices than on desktops, so brand emails should be optimized for mobile devices, with consumers shopping on their smartphones in mind. This way, email marketers can capitalize on sales that will occur on special occasions with special occasion-related email templates.
2. Offers instant purchase options
Customers love to take advantage find potential partner blogs of last minute deals. On special occasions, these deals are more enjoyable for people, which triggers an immediate purchase decision.
Emails are a great tool for “instant buying.” They can include “buy now” or “countdown timer” buttons. These CTAs not only increase open rates, but also boost conversion rates.
3. Email personalization increases engagement
Unlike social media and other text services advertising channels, emails offer ample opportunities for personalization and increase click-through rates by 8 times. This way, e-commerce store owners can take advantage of special days and create various types of emails with engaging email templates .
4. It attracts more traffic
Email marketing campaigns for special occasions bring in more traffic than any other time of year. Higher conversion rates also mean fewer cart abandonments. People can’t resist a limited-time offer.