Email collection is a bit like dating. You might like someone, but you need their phone number, email address, or other contact information to create a relationship.
Email marketing is no different from personal phone number library relationships; you’re not an email marketer unless you have subscribers, so email collection has to come first. Similarly, you’re not in a relationship if you don’t contact prospective partners.
Over time, you’ll scrub your email list to eliminate inactive subscribers, just as you might break up with many people before you find The One. That sounds painful — and it can be — but forming the right relationships is necessary.
We hope you don’t break up with boyfriends or girlfriends.
Since you’ll scrub your list and people will unsubscribe, you need to prioritize email collection in your marketing campaign. Over time, you’ll identify what is your own linguistic style? the strategies and best practices that work for your business. For now, you’ll follow some basic best practices.
We’ll share a few insights into email marketing to help you start email collection right away.
What Is Email Marketing?
At its most basic, email marketing is the process of converting website visitors into leads and leads into customers. It’s like the dating ritual. You attract potential partners, convince them you’re worth their time, and eventually form a committed bond.
With email marketing, though, the end business fax lead results in a sale instead of a ring..
Sounds easy, right? But here’s the kicker: You need many prospects because you can’t convince everyone to join your email list.
That’s why email collection becomes the most important part of the process. Sure, you want your leads to buy your products or services, but every relationship — even in business — has to start somewhere.
So, where do these prospects come from? They might click over to your latest blog post from social media or hear about your product from a friend.