Email marketing is the king of marketing, generating $40 for every $1 spent, resulting in a 4000% return on investment. That’s why email marketing is used by 82% of B2B and B2C marketers.
The success of your email marketing efforts is measured in a variety of ways, including your email open rates.
If your business is seeing a low ROI on your marketing efforts due to low open rates, in this article we will guide you on how to increase your open rates and maximize your email marketing ROI.
What is Email Open Rate?
Email open rate is a what is the tiktok live broadcast ban measure of the number of people on your email list who open or view a specific email campaign, represented as a percentage. As long as a tracked link in your email is clicked or images are loaded, the open is recorded and contributes to your overall open rate.
How to Calculate Email Open Rate?
Basically, it is a percentage expression obtained by dividing the emails opened by the emails received ( sent-bounced emails ).
For example, a 30% open rate causes of pollution of river and lake waters means that for every 10 emails delivered (emails sent – emails bounced), 3 are actually opened by recipients.
What is a Good Email Open Rate?
One of the biggest questions email marketers ask themselves is whether their email open rates are good enough.
So, what is the ideal email open rate ?
This is a very difficult question to answer. As you will notice in our next subheading, average email open rates depend on your industry.
Some other important factors for an ideal open rate are as follows:
1. Your list size
As your email list size business sale lead increases, your open rate tends to decrease, probably because smaller companies tend to have a more personal relationship with their customers than larger companies.
2. Types of topics
More specific niche topics tend to have a higher open rate than broad topics.
3. Timing
The timing of your emails has a significant impact on your open rates.
4. Industry
Some industries have more frequent hires. For example, you can’t compare an e-commerce startup to a marketing consultancy.
5. Social trends
For example, in e-commerce initiatives, open rates are very high on important days.
If you had to take a guess, don’t expect an 80% open rate or much higher than 50%. People are too busy to read emails and their inboxes are sometimes too full.